Wal-Mart Market Analysis

Wal-Mart Market Analysis Wal-Mart is the second largest conjunction in the world. Its focus is on mass merchandising as opposed to specialty merchandising. The idea bed mass merchandising is to offer noseucts and services in one convenient store to better care a consumers time. An example of how Wal-Mart mass merchandisers is by offering a multitude of products and services deep down one convenient store. They sell sporting goods, electronics, housing needs, clothing, groceries, consumables, and toiletries all in one convenient location. mistakable to a mall, Wal-Mart meets all of its customers needs in one location. This is a very valuable efficacy because it allows the customer to have more function all over his or her time. (Research and Markets, 2010) The corporation operates under three main motion segments. Its most common segment pull up stakes be its Wal-Mart. The second common segment found in the United States is Sams Club. Sams club is similar to Wal-Mart excep t that it is larger in size and puts more emphasis on wholesale retail. They are more popular with businesses and large families. The companys last segment consists of International stores.Though Wal-Mart has few locations outside the United States its found is widely known. (Research and Markets, 2010) Within the United States, Wal-Mart has a variety of mass merchandising locations. Wal-Marts products and services within each location are based on demographics and surrounding stores. Superstores, discount stores, and neighborhood markets are the three types of stores Wal-Mart mogul open, given a certain demographic. If a community is large and consists of multiple school districts and many families, Wal-Mart will consider opening a Superstore or neighborhood market.Within a neighborhood market, Wal-Mart offers lower price to compete with higher priced stores such as Targets, Kohls, ShopRites, ACMEs, and Super fresh. Even shopping malls competing with Wal-Mart. Discount stores ar e placed in smaller communities, mostly consisting of elderly individuals or small families. (Research and Markets, 2010) Wal-Marts is a very stringy company due to its low pricing and high volume. It drives mom and pop shops and local small retail stores out of business due to the inability to compete with such a large chain.Although this is disappointing, Wal-Mart is one of the largest employers, providing jobs for over a million employees. So it does its share to contribute to employment. (Market Research, 2010) Everyday Wal-Mart is increasing its market share. Years buttocks Wal-Mart was just another retailer, but due to massive expansion and lower prices, Wal-Mart now competes in close to every type of retail business. Wal-Mart is now opening grocery stores, gas stations, and supercenters that sell everything imaginable in order to maximize its market share.Everyday Wal-Mart is devising new ideas to keep a huge control over the market share. Ideas of incorporating a grocery store within a clothing store were unlikely 10 years ago, but now it is typical to buy dairy products and sporting goods all in one store. Now farfetched and even crazier ideas such as selling used cars, financial services, and fundament improvement needs can be realized within Wal-Marts ability to expand its products and services. (Market Research, 2010) Wal-Mart has the ability to continue growing to higher and even deeper depths.The goal for Wal-Mart is to not let its goals of expanding interfere with its normal and public operations. Low prices and convenience are a must for Wal-Mart to continue operating. Today Wal-Mart is a common name in retail just as Ford is common to automobiles. ? References Market Research, Initials. (2010). The Age of wal-mart. Retrieved fromhttp//www. marketresearch. com/map/prod/805195. html Research and Markets, Initials. (2010). Analysis of wal-mart stores. Retrieved from http//www. researchandmarkets. com/reportinfo. asp? report_id=552122