Branding for Mental Real Estate Essay Example | Topics and Well Written Essays - 3750 words

Branding for Mental Real Estate - Essay pillowcaseIn the modern world, art and advertisements seem to dumbfound the same purpose, i.e. to motivate and move people towards somewhat form of action (Lee, 2000). In this respect advertising may be a more surd art form than painting or sculpture since it might be far easier for people to take back off an emotion which costs them nothing rather than loosen their purse strings and spend bills on something which they might flat not need at all. Given the times we live in, even things like the GUI (Graphical User Interface) design of a computer or the layout and graphics used on a website could indeed by accepted as a valid form of art (Brierley, 2002). Fundamentally, both art and advertisements today are all about the money and the amount of sales they can pass on for a family.Few industries have seen the drama, romance and emotion at the level of the computer industry. From the earliest organisation sponsored projects to produce co mputers based on vacuum tubes to todays multi-core systems, the saga of computer technology has seen major players ousted and small-scale players become leaders. While many companies have come and gone over the past 40 years, orchard apple tree Computer comes across as one of the companies which has stood the test of time and has managed to turn out convincing products that have given it an image of innovation and being a radical organization (Elliott, 1998).Apple is an American company and one of the front runners amongst computer hardware, software and allied equipment manufacturers. The company prides itself on creating innovative products for the consumer electronics and technology sectors.