Background of Oldtown Essay

The biggest kopitiam restaurant linkage in Malaysiais Oldtown Berhad .Oldtown Berhad occupied in the manufacturing of beverages and manage a drawstring of cafunder the OLDTOWN albumin hot chocolate brand progress to. Oldtown utilise its formulated blendof burnt umber berrys to served.Its major headquarters is in Ipoh, Perak, Malaysia. The served atomic number 18as are Malaysia, capital of Singapore, Indonesia and mainland China. Its linkage of Oldtown caf outlets is endorse by two umber manufacturing equipment,consist of three centralized regimen processing centers and noodle roasting and processing facilities .Oldtown Berhad is a Public hold Company. Oldtown Berhad has been get tod in 1999, with the purpose to output the musical note clean java to Malaysian family and food dish up labor. Mr Goh Ching Mun and Mr tangent Say Yap, the co-founders and administrator director of Oldtown begin the manufacturing and create their own 3-in-1 ostentation white hot chocolat e. Both of the co-foundershave the get down that more than 10 years in the cocoa bean beverage industry. They were helpful in the developing of Oldtown conference of firms.The group administrative director, Mr Lee SiewHeng who was responsible in carry out the integrated vision, plan and growth of the Oldtown group similarly give a helping of support to this company. Under the OLDTOWN brand name for the sell sector in 1999,they commercialized their indorsement 3-in-1 deep brown scuffle smoothly. The OLDTOWN 3-in-1 coffee mix was sold in to the highest degree 1,348 sell outlets nationwide in Malaysia, about 550 retail outlets in Singapore and about 2,100 retail outlets in Hong Kong in 31 October 2009.They started their first trade of the OLDTOWN brand 3-in-1 instant coffee mix to Singapore in 2000. In 2001, their branches, light Caf Marketing began outturn as the marketing arm for their groups beverage goods. They also drawn-out their output bloodline to involve un alike changes of their instant coffee mix and also across-the-board their export markets to Hong Kong for their instant coffee mix. White caf received a proper certificate from the Islamic Reeligious surgical incision of Perak for the Groups beverages in year 2002.This is their part of purpose, which is to generate beverages in treaty with the Islamic law. Oldtown Berhad have been achieve the goal that wide their nationwide retail allocation of their 3-in-1 instant coffee mix to cover East and West Malaysia by dint of the main hypermarkets and supermarkets. Their own formulated blend of 3-in-1 instant milk teaalso smoothly commercialized for the retail market under the OLDTOWN brand name in 2003.OldtownBerhad has been expand their manufacturing activities and they incorporated Gongga nutrition in 2003 and begin deeds in 2004 to creating roasted coffee pulverise for the food service sector by using the ownership bean roasting process. roast coffee powderise to traditional coffee make in Ipoh and former(a)s states in Malaysia have been distributed by OldtownBerhad.OLDTOWN is also marketed to the retail sector under NANYANG brand in an addition to the food services sector. Oldtown Berhad has been penetrated the export markets for the 3-in-1 instant coffee to cover the United States,United Kingdom, Canada, Taiwan and Indonesia in 2004. Based on the traditional Ipoh coffee shop at environment and the surrounding feeling under the OLDTOWN WHITE cocoa brand name, Oldtown has been extended vertically into the food services sector by developing a chain of caf outlet in 2005.OLDTOWN WHITE COFFEE brand in the food services industry is the part of Groups plan of capitalizing and strengthen. With the alike(p) year, OLDTOWN WHITE COFFEE caf outlets has been begin the trading operations in licensing,supply of beverages and food, others item and provision thread ministration service from Kopitiam Asia Pacific.Linkage of OLDTOWN WHITE COFFEE have been extended to 137 caf outlets involved fully and partially owned and franchised in Malaysia since the first beginning of the first caf outlets in Ipoh in 2005 and at Singapore as at 31 October 2009. In 2005 and 2006, they have been fixed their subsidiaries name as Oldtown Kopitiam, Oldtown Kopitiam Kuala Lumpur, Oldtown Kopitiam Butterworth, Oldtown Kopitiam Cheras to focus on managing caf outlets in distinct areas and states within Malaysia.Besides, between 2005 and 2007 they also fixed the following subsidiaries as central food processing effect to sustain their caf business operations. Emperors Kitchen begin operation in 2005, Dynasty Confectionery and Esquire Chef started the operations in 2007. Gongga diets business also extended to keep in line to the procurement of food items for OLDTOWN WHITE COFFEE caf outlets in 2005.With the similar year, halal certification from the Islamic ghostly Department of Perak for the operation of its roasted coffee powder also received by Gongga Fo od. White Caf ,the adjunct received a HACCP certification from BM TRADA support Ltd for the manufacturing and processing of beverages productin the same year. In 2007, they incorporated Dynasty Kitchen as a allocation centre which begin operations.They also extended their export markets to China and Japan in 2006. Besides, they also incorporated Oldtown Berhad which rivet on investment keeping and precaution of giving medication services according to its listing on the of import Market of Bursa Securities. Later, they also begin exporting to Philippines and Thailand during the same year. They also plan to extended their caf outlets business to Singapore. Soon, they have been incorporatedOldtown Singapore in 2007 to supply establishment services, food and beverages items to caf outlets in Singapore. OTK Singapore begin operations in 2008 with the emission of their first OLDTOWN WHITE COFFEE caf outlet in Singapore. Dynasty Confectionery and Esquire Chef, the subsidiaries, receiv ed HALAL certifications from the Islamic Religious Department of Perak for the processing of different food in 2008. Emperors Kitchen, the other food processing subsidiary received HALAL certification from IFRC ASIA.Even more confirm their alliance to international food safety criterion, their subsidiary White Caf reach ISO 220002005 certification and ISO 90012000 from BM TRADA Certification in 2008 in extra to GMP Certification by the Department of Public Health, Ministry Health Malaysia with the same year. They also extended their product line to comprise 3-in-1 instant coffee mix with cane sugar in 2008.Gongga Food also received a HACCP Certification from BM TRADA Certification Ltd for the operation of roasted coffee powder in 2009. The vision of this company is to be Asian Pacifics guiding white coffee producer supplying a high quality of goods or product to customers worldwide and locally.